Background
Experimental packaging project where I’ve been randomly assigned a product – peanut butter and a demographic – hypnotists 
Brief
How to create a peanut butter brand using the aesthetic and power of hypnosis? 
Demographic 
Curious and open-minded people, always open to try new flavours and foodie experiences 
Concept
CDB-infused peanut butter that will mesmerise you... 
Keywords
Cheeky 
Unorthodox 
Tasty

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