Background
Adam Thomas has arrived back in the UK after spending 4 years in Melbourne, Australia. He’s became a successful and renowned Barista and wants to open his own coffee shop in London
Brief
How to create a brand identity for a coffee shop in London that feels inclusive, reflects the authenticity of the owner’s knowledge and attracts local coffee lovers?
Demographic
East Londoners – creative and active people, coffee lovers, local families
Concept
Where coffee is good af
Keyword
Quirky
Affectionate
Tasty

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